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LOUIS VUITTON FOLDABLE iPAD CASE
Louis Vuitton have come out with two new iPad cases that also double as stands when you fold the top cover back.
The exterior of the Monogram iPad Case features Vuitton’s iconic monogram pattern along with a soft microfiber lining that protects the iPad.
It also has golden brass details, holes for a headphone jack, dock connector port, on / off buttons and volume control. The Monogram iPad Case retails for €475.
The Taiga iPad Case features a succulent Taiga leather which is easy on the eyes, but also durable enough for heavy use.
The interior also features a soft microfiber lining, brass details, and holes for headphone jack, dock connector port, on / off buttons and volume.
The Louis Vuitton Taiga leather iPad case retails for €565. Via chipchick
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Louis Vuitton Honey “La Belle Jardinière”
In April 2009, Louis Vuitton installed a trio of beehives on the roof of its Parisian headquarters. Since then the hives have welcomed as many as 200,000 bees.
Hives installed in the middle of a city can actually yield up to four times the amount of honeythose in the country produce according to French beekeepers association.
Two years later, the buzzy guests have gathered 75kg of nectar and produced enough honey that Vuitton decided to bottle the fruits of its apiculture.
The product is called La Belle Jardinière and says in fine print at the bottom of the label, “Produit a Paris par Louis Vuitton” (Produced in Paris by Louis Vuitton).
La Belle Jardiniere will be distributed as a gift to friends of Vuitton.
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ANGELINA JOLIE’S MINI-MOVIE FOR LOUIS VUITTON
Angelina Jolie’s ad for Louis Vuitton is out in full! The 10-minute clip features Angelina discussing her experiences in Cambodia.
In the film, Angelina talks about the significance of the country for her family with her sons eating the local delicacy of crickets “like Doritos”.
She first travelled to Cambodia 10 years ago while on the set of the Tomb Raider film and was surprised to learn that it was the first film to be shot there after the war.
She explains how her visits there have made her realise how little she learned in school about the Vietnam War and the repercussions it left on the ravished land.
The interview itself is interspersed with beautiful scenes of the Cambodian landscape and its ‘sweet natured and kind’ inhabitants and a child can be heard singing over images of children playing.
We also get an exclusive look at the shoot with Angelina taking centre stage, bare foot on the small wooden boat and her 4 children in the background.
ANGELINA JOLIE’S CORE VALUES FOR LOUIS VUITTON
Angelina Jolie poses for Louis Vuitton Core Values Campaignon a wooden boat in Cambodia’s Siem Reap province where Jolie shot Lara Croft: Tomb Raider in 2000.
Louis Vuitton’s president says, “People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment.”
Four of Angelina’s children were also present at the photo shoot, shot by photographer Annie Leibovitz, with lily pads and verdant foliage everywhere.
Previous “Core Values” campaigns featured people like Bonoand Sean Connery. Angelina reportedly donated part of her paycheck to charity.
Angelina has a special connection with Cambodia as she adopted her eldest son, Maddox, from this region.
Angelina and Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.
As for the LV bag she carries in the photoshoot, it’s six years old and has been Angelina’s “go-to” bag for years.
Though it’s not longer in production, Louis Vuitton says they’re thinking of bringing back the collection.
LOUIS VUITTON x ‘FALL’ 2011 CAMPAIGN x STEVEN MEISEL
Nyasha Matonhodze, a Zimbabwean-born, British-raised 16-year-old model, has been chosen as one of the new faces of Louis Vuitton.
Nyasha Matonhodze entered the modelling world just two years ago after winning the UK Elite Model Look competition in 2009.
Joining her in the shots are Zuzanna Bijoch, 17, Daphne Groeneveld, 16, Gertrud Hegelund, 20, Anaïs Pouliot, 19, and Fei Fei Sun, 21.
The advertising campaign was directed by the label’s creative head, Marc Jacobs and shot by world-renowned fashion photographer Stephen Meisel.
Of the new campaign, Louis Vuitton Artistic Director Marc Jacobs says: “Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women.”
“It’s a very classic scenario, and of course it suggests travel, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin.”
The resulting nine images showcase the season’s star accessories – among them shiny rubber boots, shearling officer’s caps and glazed lambskin gloves – as well as new takes on the iconic Lockit handbag, including the Extraordinaire clutch in alligator with its diamond-paved padlock and handcuff.
WORLD’S MOST VALUABLE LUXURY BRANDS
Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study.
The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010.
That’s almost as much as the combined values of Hermes, Gucci and Chanel, which ranked second, third and fourth in this year’s luxury-brand standings.
Hermes, in which LVMH holds a 20.2 percent stake, posted the biggest increase in brand value in the luxury industry with a 41 percent jump to $11.9 billion.
Gucci’s value declined 2 percent to $7.45 billion, affected by French parent PPR’s financial performance. Chanel advanced 23 percent to $6.82 billion.
Hennessy, Moet & Chandon and Fendi placed seventh, eighth and ninth in the study, respectively, with values of $3.42 billion to $5 billion, meaning LVMH owns or has a stake in five of the industry’s 10 most-valuable brands.
The Cartier and Rolex brands ranked fifth and sixth in the luxury-brand ranking, while Burberry replaced Tiffany as No. 10.
LOUIS VUITTON MONOGRAM ‘SAVAGE’ HANDBAGS
Since 1854, the designers at Louis Vuitton have been crafting quality leather goods and setting international trends. The company has left a lasting imprint on the market with timeless classics as well as designs that feature the latest trends. With the success of the LV luggage line, Louis Vuitton is also a known for designing chic handbags and has released the stylishly and unique Monogram Savage Bags, a line of glamorous evening clutches.
The Monogram Savage Cub and Tiger bags are covered in a suede LV monogram canvas and embroidered with glittered sequins that rouse a vintage-inspired feel with a nicely blended tiger stripe pattern. A framed goatskin flap with a golden brass bar also adds even more pizzazz to the bag. The bag is artistically and perfectly designed right down to the tag, which is also covered with sparkling Swarovski crystals that add some glitz and glam to your overall look. The Louis Vuitton Monogram Savage bag is the epitome of style and femininity.
ANGELINA JOLIE TO STAR IN LOUIS VUITTON CAMPAIGN
The American actress has landed what is believed to be her most lucrative advertising deal to date.
According to E! News, French luxury house Louis Vuitton has tapped Angelina Jolie for a global, print-only campaign to be released in the summer.
Jolie joins other entertainment heavyweights including Jennifer Lopez and Madonna as Vuitton’s spokesmodel.
E! News also reports that the upcoming campaign, which will be shot by Annie Leibovitz, will pay Jolie close to $10 million, “believed to be the most lucrative of her career.”
TOKYO’S FASHION STORES SLOWLY RE-OPEN
According to local and international media, Tokyo‘s fashion business is gradually getting back to usual.
After the earthquake hit Japan on March 11, many brands including Louis Vuitton, Prada, and Cartier acted to bring some of their executive staff back to their home countries and closed local boutiques.
News outlets including WWD and Racked now confirm that on March 22, Louis Vuitton, Gucci, Dior, Chanel, and Forever 21 reopened their doors in the capital.
H&M did move its employees back to Tokyo from Osaka, but its flagship remained closed at the time of writing.
WWD reports: “Monday’s foot traffic along Omotesando Avenue and Harajuku seemed close to normal levels and shoppers were seen making purchases at Vuitton, Dior and Forever 21. H&M’s closed flagship drew some puzzled looks from passersby.”
US fashion designer Rebecca Taylor and Japan native Issey Miyake were especially courageous, opening new stores in the aftermath of the catastrophe.
Taylor’s new boutique, which will be open for only two hours a day until conditions improve, launched in Harakuju, while Miyake now invites shoppers to a new concept store in Ginza district, which will incorporate a café, art exhibitions, and concerts.
LADY GAGA x “VOGUE” MAGAZINE (MARCH 2011)
Lady Gaga appears on Vogue‘s March 2011 cover — photographed by Mario Testino — wearing Haider Ackermann; inside, she sports Alexander McQueen, Louis Vuitton, Hussein Chalayan, and more Haider Ackermann. But as much as she loves her McQueen, she is also known for supporting unheard-of designers, and she notes:
“I pay for a lot of fashion myself because I want to support young designers.” It’s all about returning the love to her early adopters, she says “The fashion community in general got me much earlier than everyone else. But actually, I felt truly embraced by this London cultural movement, that McQueen, Isabella [Blow], Daphne Guinness wing of the English crowd.“
